[x+1] is a marketing technology company based in New York.
[x+1] is the only marketing technology provider to combine a leading Enterprise Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics.
Known as the [x+1] Origin Digital Marketing Hub, this unique combination of capabilities allows marketers to synchronize their messages to consumers across a broad range of channels: websites, display, landing pages, email, SMS, direct mail, chat, and call centers in real time, thus maximizing campaign performance and ROI in a consistent, repeatable, and measurable way.
The Predictive Optimization Engine (POE) is the optimization brain behind [x+1]’s Digital Marketing Hub. A patented decision engine, POE learns how messages affect customer behavior at key points in the purchase process and leverages that knowledge to drive conversion.
[x+1] Origin incorporates a top-rated Demand-Side Platform (DSP), site personalization, and syndication across on- and off-line communication touch points.
Top companies in financial services, automotive, retail, CPG, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]'s solutions and services. The company is headquartered in New York City, with offices in Connecticut, and Illinois.